How does your product use or challenge conventions and how does it represent social groups or issue?

I gathered several inspirations from the internet for my magazine cover. I challenge conventions because my final product is a dog magazine which isn’t very common. The name of the magazine is ‘Dogue’, inspired by Vogue. Dog and Vogue. I chose this name because I wanted the product to appeal to the audience. The name tells how it is is a fashion and lifestyle magazine – just like Vogue, but instead for pets only. This makes the audience  relate to the product more. I designed the magazine using magazine conventions like adding a bar code to give it authenticity. I played with different fonts and designs to make it look more eye catchy. The pug on the cover is wearing dog clothing to make it seem like an actually fashion magazine.

How does your product engage with the audience and how would it be distributed as a real media text?

To engage with audiences, I will use social media applications like Twitter and Facebook. Twitter’s trending page can be used as a tool to engage with audiences. The trending page allows people from all over the world to view your content. I will tweet my magazine cover under hashtags related to dogs like #doglover #dogworld #dogclothing #dogtreats etc to reach people who are interested in dogs. The product with engage with the audience because it will be targeted to dog lovers and people who frequently view dog related content online. The magazine will engage with the audience because it updates them on important dog news, trends while benefitting from useful tips. The magazine also contains a wide variety of dog clothing designs which may give inspiration for styling to users. The magazine also informs them of interesting services related to dogs like Doggo’Donalds. It also contains special discount codes which may attract many people. For the distribution, I have chosen ARY Group. The ARY Group is a famous distribution company in Pakistan based in Karachi. The ARY Group has distributed many famous Pakistani films like ‘Jawani Phir Nai Aani’ and ‘Wrong Number’. 

How did your production skills develop throughout this project?

I started off with not knowing basic magazine conventions and how to use editing softwares like Adobe photoshop and illustrator. These softwares were definitely not my comfort zone when I began but through the process, I learnt to use both them and the different features they offer. They seemed complex and it took me a couple of tries to polish my skills. After all the trial and error, I feel like I have learnt how to use the main features of these softwares especially the 3D effects, the masking technique, overlaying texts, image editing etc. Looking back at my preliminary task, there is definitely a lot of improvement in my final product. From playing around with different fonts, editing techniques and placement of everything to make it look coherent, I have definitely polished my skills in production and design of prints.

How did you integrate technologies – software, hardware and online – in this project?

I used different types of technologies during the production of my magazine.

I used two different types of hardware to produce my magazine. I imported all the required content from my iPhone to my laptop and then used two different editing software to edit my magazine. I used Adobe photoshop and Adobe Illustrator. These software allowed me to choose from a wide range of options and I learnt that using different mediums is always beneficial because the options are endless.

I used online sites to gather information regarding the content I was writing on. For my centre spread, I was required to write an article for which I used the help of Google, YouTube, Wikipedia and other online sites to gather details.

This integration of different technologies allowed me to produce my magazine cover and without any single one, I would not have been able to